Just an attractively designed website will not do much for your online business. It is important to make sure that the website gets the right kind of visibility and lots of it so that it can function as an effective marketing tool through which you can sell your products and services. Search engine optimization techniques ensure that your website is seen by a large section of the web audience and increases your chances of converting visitors to customers. Here is some SEO advice on how to make your website a good marketing tool. Avoid too many keywords Many people misunderstand the important SEO advice of maintaining the right keyword density and make the mistake of stuffing their online content with far too many keywords. Where SEO is concerned, it is a bad idea to go way beyond the accepted keyword density levels. Your site may well be penalized by the search engines in extreme cases. Also, there is no point in just inserting keywords at regular intervals into your text. The content...